About the Vedi Verde project
How do you build a brand for a sustainability company that needs to feel credible to regulators, accessible to contractors, and fun enough to make compliance something people actually want to engage with?
Branding a platform that bridges sustainability and compliance.
Branding a platform that bridges sustainability & compliance.
Vedi Verde is a contech company focused on sustainability in the construction industry, helping teams measure environmental impact and ensure compliance with the EU Taxonomy.
Strategy
Market Research
Competitor Analysis
Positioning Stategy
Narrative & Messaging
Brand Assets
Brand Identity
Visual Identity
Brand Guidelines
Website
Web Design
Development
Motion Design
The Challenge
Vedi Verde was evolving across multiple directions: developing a gamified BIM platform, delivering BIM services through a partnership with Ainco Group, and co-establishing a sustainability domain with buildingSMART Norway. Each of these needed to feel like part of the same brand. The core tension was balancing regulatory credibility with the founder’s vision of democratizing sustainability and making compliance fun, not bureaucratic.
The Process
Defined the brand strategy around compliance meets accessibility.
Positioned Vedi Verde as a company that turns sustainability compliance into action. The strategy needed to resonate with public sector stakeholders who care about credibility, while reflecting the founder’s vision of democratizing sustainability through gamification.
Built a visual identity that balances trust with energy.
The visual system needed to bridge regulatory credibility and playful engagement. Green and teal grounds the brand in sustainability and technology, while magenta associates playfulness and a unique approach to compliance. Custom iconography for the six EU Taxonomy objectives ties the identity directly to the regulatory framework.
Designed the website to unify multiple business lines.
The site brings together the BIM platform, services partnership with Ainco, and the buildingSMART sustainability domain under one brand. Structured to build institutional credibility and drive waitlist signups as the primary conversion goal.
The Result
Vedi Verde now has a complete brand strategy and visual system that balances regulatory credibility with an accessible, engaging identity. The 36-page brand manual ensures consistency as the company scales across software, services, and industry partnerships. The website unifies all three business lines under one brand and converts interest into waitlist growth and partner visibility.