About Axel Wasch
Brand and marketing designer based in Norway. I’ve worked with B2B companies as a contract designer: clarifying their positioning and building brand identities, websites, and pitch materials designed to win stakeholder and investor trust.
Brand and marketing design for B2B companies navigating growth.
Branding, web and marketing design for B2B
VARDR
Infrastructure technology lacked differentiation. Positioned them clearly through brand assets aimed to win investors and stakeholder trust.
Positioning
Brand Identity
Landing Page
Pitch Decks
PropTech Dugnaden
Proptech research at a national museum lacked the digital credibility to secure public funding. Positioned them as a serious institutional player.
Positioning
Visual Identity
Website
Vedi Verde
Complex sustainability data in the construction industry was unclear. Clarified their message to build trust with stakeholders within public sectors.
Brand Strategy
Brand Identity
Brand Guidelines
Website
Phoenix Value Group
Consultancy in the M&A sector lacked authority and a clear identity. Positioned them to attract companies preparing for capital raising and IPO.
Positioning
Brand Identity
Website